Our Quest

“A society grows great when old people plant trees
under whose shade they will never sit.”
— Greek Proverb

What’s the opportunity?

Today there are more people in the U.S. over 50 than there are under 18.

By 2035, 140 million Americans, more than 1 in 3, will be over 50.

With decades of productivity ahead, adults 50+ are a growing and renewable resource we can’t afford to waste.

What needs to change?

CULTURE

Change hearts and minds through innovation, thought leadership and research.

INSTITUTIONS

Help organizations develop and cultivate new ways to engage encore talent in solving social problems.

LEADERSHIP

Build a network of encore champions, innovators and organizations in communities across the U.S. and the world.

What’s the goal?

The decades of life beyond 50 become a time of social contribution and impact
— and we leave the world better than we found it.

What will success look like?

People 50+ will easily train for, seek and find encore roles.

The social sector will actively recruit encore talent.

People 50+ will help solve some of our biggest social problems.

And more people will be talking about their encores…