OUR 20th

We’re having a big birthday this year and we’re not hiding our age. Many of us can remember a time when very few people were thinking of older adults as assets.

Thankfully, we see progress. And we claim credit for some of it. But there is still a great need for new ways to live with purpose, impact and connection in the encore years.

Join us in launching the next 20 years of innovation, as we continue our work to change the story —
and the reality — of a new life stage.

A quick look at our first 20 years

EXPERIENCE CORPS*

Established program engaging people 50+ to help 30,000 low-income students learn to read each year.

*Now operated by AARP.

THE PURPOSE PRIZE*

Invested $5 million in older social innovators, while telling a new story about the second half of life.

*Now operated by AARP.

ENCORE FELLOWSHIPS
NETWORK

Delivered $170 million in talent to the social sector, while helping thousands of seasoned professionals find their encore careers.

THE ENCORE PRIZE

Identifying and investing in social innovations to bring more people 50+ into the lives of young people who need champions.

GENERATION TO
GENERATION

Mobilizing 1 million adults 50+ to help young people thrive.

ENCORE NETWORK

Uniting thousands of leaders and organizations to learn from one another and build a global encore movement.

Invest in the next 20 years

Join our lead sponsor AARP, and invest in the next 20 years, and beyond.

“If enough of us find our encores, we’ll become a small army for change.”

 — Jane Pauley, Former encore.org board member

“We are the generation that marched for civil rights, that marched for the women’s movement. Now, we are equally committed to redefining aging, via the encore movement, and a new life stage that’s focused on impact and growth.”

 — Sherry Lansing, Encore.org board member

20 Years of Innovation

1993

The Kindness of Strangers,
by Marc Freedman

1995

Experience Corps launched to
match 55+ reading tutors with
schoolchildren

1998

Encore.org founded
(original name: Civic Ventures)

2000

Prime Time: How Baby Boomers
Will Revolutionize Retirement and
Transform America
, by Marc Freedman

First national convening

2002

The New Face of Retirement study shows rising interest in volunteerism among Americans 50 to 70 years old

2005

Purpose Prize created to celebrate
later-life innovators

New Face of Work survey, in partnership with MetLife, shows that people 50+ want work that helps others

2007

Community College initiative launched to create new pathways for encore seekers

Encore: Finding Work That Matters in the Second Half of Life, by Marc Freedman

2008

As many as 8.4 million people aged 44-70 are already in encore careers, Encore Career Survey shows

2009

Encore Fellowship program launches with Hewlett Packard, The Packard Foundation

2010

New research After the Recovery: Help Needed projects demand for social-sector jobs that can be met by encore talent

2011

Experience Corps became a program
of AARP

The Big Shift: Navigating the New Stage Beyond Midlife, by Marc Freedman

Encore Career Choices survey shows that 31 million Americans age 44-70 are interested in encore careers

First national encore conference

2012

Civic Ventures becomes Encore.org

Innovation contest inspired by the Best Exotic Marigold Hotel film, with
Participant Media 

2013

The Encore Career Handbook
by Marci Alboher

2014

The Persistence of Purpose survey documents rising encore interest

Encore2014: Building an Encore Nation convening

2015

10th Anniversary, The Purpose Prize

2016

Gen2Gen campaign launches to mobilize adults 50+ to help young people thrive

The Purpose Prize moves to a new home, AARP

2017

The Encore Prize: $100K in prizes for Gen2Gen innovation

New Encore Network membership launched

2018

Encore celebrates 20 years of innovation

1700 Encore Fellows matched
$170 million in talent

How to Live Forever
, by Marc Freedman

Encore Public Voices Fellowship launched in partnership with the OpEd Project

1993

The Kindness of Strangers, by Marc Freedman

1995

Experience Corps launched to match 55+ reading tutors with schoolchildren

1998

Encore.org founded (original name: Civic Ventures)

2000

Prime Time: How Baby Boomers Will Revolutionize Retirement and Transform America, by Marc Freedman

First national convening

2002

The New Face of Retirement study shows rising interest in volunteerism among Americans 50 to 70 years old

2005

Purpose Prize created to celebrate later-life innovators

New Face of Work survey, in partnership with MetLife, shows that people 50+ want work that helps others

2007

Community College initiative launched to create new pathways for encore seekers

Encore: Finding Work That Matters in the Second Half of Life, by Marc Freedman

2008

As many as 8.4 million people aged 44-70 are already in encore careers, Encore Career Survey shows

2009

Encore Fellowship program launches with Hewlett Packard, The Packard Foundation

2010

New research After the Recovery: Help Needed projects demand for social-sector jobs that can be met by encore talent

2011

Experience Corps became a program of AARP

The Big Shift: Navigating the New Stage Beyond Midlife, by Marc Freedman

Encore Career Choices survey shows that 31 million Americans age 44-70 are interested in encore careers

First national encore conference

2012

Civic Ventures becomes Encore.org

Innovation contest inspired by the Best Exotic Marigold Hotel film, with
Participant Media 

2013

The Encore Career Handbook
by Marci Alboher

2014

The Persistence of Purpose survey documents rising encore interest

Encore2014: Building an Encore Nation convening

2015

10th Anniversary, The Purpose Prize

2016

Gen2Gen campaign launches to mobilize adults 50+ to help young people thrive

The Purpose Prize moves to a new home, AARP

2017

The Encore Prize: $100K in prizes for Gen2Gen innovation

New Encore Network membership launched

2018

Encore celebrates 20 years of innovation

1700 Encore Fellows matched
$170 million in talent

How to Live Forever
, by Marc Freedman

Encore Public Voices Fellowship launched in partnership with the OpEd Project

“If more people take on encore careers..the boomers who arrived on the scene by igniting a sexual revolution could leave by staging a give-back revolution. Boomers may just be remembered more for what they did in their 60s than for what they did in the Sixties.”

 — Nicholas Kristof, The New York Times