Spread the word

How to Live Forever drives home this message: Uniting the generations is the key to societal survival in our more-old-than-young world. It’s what young people want and need. And it’s the surest route to happiness and well-being in later life.

Know anyone who would benefit from reading this compelling, funny, personal and timely book? Use the graphics, quotes and sample messages below to spread the word!

Social media handles & hashtags

We’d love it if you tag Encore.org in your post! Our Facebook handles are @Encore.org and @iamGen2Gen. It’s @EncoreOrg on Twitter. Marc’s Twitter handle is @marc_freedman.

You may also wish to include some of these hashtags in your post to help build momentum for these ideas: #HowToLiveForever, #Gen2Gen, #MentorIRL, #encorecareer, #aging, #volunteer

Quotes & images

Below are some images and quotes you may wish to share.

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Tweets

Feel free to use these sample tweets, adapt them or just write your own.

Just ordered my copy of #HowToLiveForever by @marc_freedman, CEO @EncoreOrg. The “silver-haired safety net” is the solution to so many of our society’s problems. Get yours now: howtoliveforever.org #encorecareer #Gen2Gen (click to tweet)

Reject “kids vs canes.” In his new book #HowToLiveForever, @marc_freedman, CEO @EncoreOrg explains how older Americans and younger Americans need each other. Get your copy: howtoliveforever.org #Gen2Gen (click to tweet)

In 2016, there were 110M people 50+ in US & just 74M under 18. Our society’s future depends on the relationship between these generations. Order @marc_freedman new book, #HowToLiveForever to learn how we can make it work. #Gen2Gen howtoliveforever.org (click to tweet)

Older Americans tend to be rich in experience, wisdom, patience & time — all things our young people desperately need. Find out how older & younger generations can work together to create a better future for all. Get @marc_freedman new book howtoliveforever.org #Gen2Gen (click to tweet)

Goodbye purpose gap, hello intergenerational mentor! #HowToLiveForever, the new book from @marc_freedman, provides inspiration, advice for people 50+ looking to leave the world a better place. Get your copy: howtoliveforever.org @EncoreOrg #Gen2Gen (click to tweet)

Facebook posts

Feel free to use these sample Facebook posts, adapt them or just write your own.

Just ordered my copy of How to Live Forever by Marc Freedman, CEO at Encore.org. The “silver-haired safety net” is the solution to so many of our society’s problems. Take a peek inside what has been named one of this year’s best books on aging well at: howtoliveforever.org.

Reject “kids vs canes.” In his new book, How to Live Forever, Marc Freedman, CEO at Encore.org explains how older Americans and younger Americans need each other. Take a peek inside what has been named one of this year’s best books on aging well at: howtoliveforever.org.

In 2016, there were 110 million people over 50 in the U.S. & just 74 million people under 18. Our society’s future depends on the relationship between these generations. Get your copy of How to Live Forever, the new book from Encore.org CEO Marc Freedman, to find out how we can make it work. Take a peek inside what has been named one of this year’s best books on aging well at: howtoliveforever.org.

Older Americans tend to be rich in experience, wisdom, patience and time — all things America’s young people desperately need. Find out how older and younger generations can help each other and work together to create a better future for all. Take a peek inside what has been named one of this year’s best books on aging well at: howtoliveforever.org.

Goodbye purpose gap, hello intergenerational mentor! How to Live Forever, the new book from Encore.org CEO Marc Freedman, provides inspiration and advice for people 50+ looking to leave the world a better place. Take a peek inside what has been named one of this year’s best books on aging well at: howtoliveforever.org.

Sample e-newsletter copy

Want to Know How to Live Forever?
Encore.org CEO Marc Freedman has the answer in his new book, How to Live Forever: The Enduring Power of Connecting the Generations. Hint: Uniting the generations is what young people want and need, and it’s the surest route to happiness and well-being in later life. Take a peek inside what has been named one of this year’s best books on aging well at: howtoliveforever.org.

Beyond Age Segregation
How can a society with more older people than younger ones thrive? Encore.org CEO Marc Freedman tells the story of his 30-year quest to answer that question in his new book, How to Live Forever: The Enduring Power of Connecting the Generations. His answer: Uniting the generations. It’s what young people want and need, and it’s the surest route to happiness and well-being in later life. Take a peek inside what has been named one of this year’s best books on aging well at: howtoliveforever.org.

Longer description of the book
In How to Live Forever, Encore.org founder and CEO Marc Freedman tells the story of his thirty-year quest to answer some of contemporary life’s most urgent questions: With so many living so much longer, what is the meaning of the increasing years beyond 50? How can a society with more older people than younger ones thrive? How do we find happiness when we know life is long and time is short?

In a poignant book that defies categorization, Freedman finds insights by exploring purpose and generativity, digging into the drive for longevity and the perils of age segregation, and talking to social innovators across the globe bringing the generations together for mutual benefit. He finds wisdom in stories from young and old, featuring ordinary people and icons like jazz great Clark Terry and basketball legend Kareem Abdul-Jabbar.

But the answers also come from stories of Freedman’s own mentors—a sawmill worker turned surrogate grandparent, a university administrator who served as Einstein’s driver, a cabinet secretary who won the Presidential Medal of Freedom, and Freedman’s own father, a gym teacher who spent his retirement years organizing track meets for elementary school students.

How to Live Forever is a deeply personal call to find fulfillment and happiness in our longer lives by connecting with the next generation and forging a legacy of love that lives beyond us.

Video

For short video clips of Marc Freedman talking about the book, go to the How to Live Forever Media Playlist on YouTube. You can use these clips in social media posts, blog posts, invitations to events, and more!

For examples of what it means to live #Gen2Gen, watch this…

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Book Tour

Thanks for helping us spread the word about the How to Live Forever book tour. We’ve had exciting events in dozens of cities across the country and beyond, with many more planned in the coming months. Got a question or want to invite Marc to speak in your city to 100 people or more? Send an email to Stefanie Weiss, [email protected].

Below you can find location-specific Facebook Events and fliers for events open to the public. You can share these on social media, include them in emails or print them out to post in your community. We’ll update this page as new events are confirmed. We’ve also created an email invitation template to make outreach simple and easy, which you can customize to meet your needs.

Palos Verdes

Facebook Event: https://www.facebook.com/events/556020181597544/

Facebook/Email

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Twitter/LinkedIn

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Sample email invitation

Hi [First name],

Good news! The How to Live Forever book tour is coming to [CITY] on [DATE], [TIME] at [LOCATION], located at [ADDRESS].

In How to Live Forever, Encore.org founder and CEO Marc Freedman tells the story of his 30-year quest to answer some of contemporary life’s most urgent questions: With so many living so much longer, what is the meaning of the increasing years beyond 50? How can a society with more older people than younger ones thrive? How do we find happiness when we know life is long and time is short?

How to Live Forever is a deeply personal call to find fulfillment and happiness in our longer lives by connecting with the next generation and forging a legacy of love that lives beyond us. I think it will really speak to us!

Check out what others — including Gloria Steinem to AARP’s Jo Ann Jenkins to former U.S. Secretary of Education Arne Duncan — have to say about the book here.

I hope you can come and bring friends, family members, colleagues, mentors and mentees! Please feel free to forward this invitation or use social media templates here to spread the word.

Mark your calendar and we’ll see you there!

[NAME]

P.S. The book is available for purchase — get your copy at www.howtoliveforever.org