We’ve changed our name from Encore.org to CoGenerate! Join us at cogenerate.org to bridge generational divides and co-create the future.

We’ve changed our name from Encore.org to CoGenerate! Join us at cogenerate.org to bridge generational divides and co-create the future.


Contact: Stefanie Weiss, [email protected]

Useful Or Youthful? What’s The Best Role For Retirees?, Dec 14, 2020
Marc Freedman, CEO of Encore.org and author of How to Live Forever, describes purpose as “feeling like the world needs you as much as you need it, that you have something to contribute and that you still matter.” 
Opinion: What is the secret to aging well?, Dec 2, 2020
Freedman is one of those experts on the longevity revolution who makes you stop and listen. Really listen. Trust me on this. In his latest book, out in paperback this week, he explores longevity, youth, purpose and happiness, and the role older people can play in giving back to the next generation. 
Intergenerational Relationships Benefit Youngsters And Elders, June 26, 2020
This piece by Sara Zeff Geber gives a nice mention to Marc Freedman’s book, How to Live Forever: The Enduring Power of Connecting the Generations, listing two questions he posed to readers. She then profiles a number of organizations working to bring generations together. 
Connecting seniors and students during COVID-19 can yield benefits for all, May 12, 2020
Although Freedman could never have anticipated the current crisis, his reflections on the fragile state of America’s isolated aging population keep coming to my mind. At its core, it’s a book about abundance: the abundance of human beings, young and old, who could benefit from one another’s energy, wisdom, and experience. During COVID-19, the book’s central message of creating ways to reconnect two disconnected generations becomes even more poignant.
Retiring to Volunteer, October 5, 2019
This week, NPR’s Ina Jaffe is bringing us stories about how older Americans are navigating the new realities of work and retirement. Today, she brings us a woman who retired and found purpose in helping other seniors. Marc Freedman is also interviewed.
Do you want to live forever? Here’s one man’s plan for it, September 26, 2019
I must admit that when I initially heard of this book written by Marc Freedman, founder and CEO of Encore.org, I assumed he was referring to new discoveries about nutrition, exercise and purpose as the magic bullets to that extra-long life. I was wrong. The subtitle of the book, “The Power of Connecting the Generations” (PublicAffairs, 2018), tells the story.
My Work Life is Over. What’s Next?, September 12, 2019
This article focuses on the search for purpose in later life, zeroing in on recent efforts to improve relations between students and the police in Kingston, New York. Also quoted: Encore.org CEO Marc Freedman, Encore.org activist Dori Mintzer, and longevity expert and organizational friend Ken Dychtwald.
Palos Verdes Peninsula Village’s Upside of Aging bridges generational gap, September 11, 2019
Today, a surprising number of people in their 80s and 90s are too busy traveling, writing books, playing instruments, gardening, golfing or doing yoga. Many also spend time volunteering. As a result, they are not only aging happier than in the past, but leading healthier and more productive lives.
Episode 12: Marc Freedman on How to Live Forever (It’s Not What You Think), July 17, 2019
In this podcast episode, Debbie Weil interviews Marc about topics related to mid-life transition: aging and ageism, legacy, how the older and younger generations can collaborate, how Silicon Valley’s quest for immortality is misguided, the continuing urge to find purpose, and more.
Aging US population brings new opportunities for intergenerational help, July 5, 2019
“We ‘re still struggling to find the life to those years,” said Marc Freedman, one of the world’s leading experts on the longevity revolution who will speak in Chattanooga next month.
Episode 2: Marc Freedman on Legacy and Living Forever, June 8, 2019
In this episode, Encore’s CEO Marc Freedman shares how he got into intergenerational work, discusses his mentors, what inspires him, his book, the importance of leaving a legacy and more! 
Marc Freedman: Building Bridges Across Generations, June 3, 2019
Want to live forever? Marc Freedman can help. No, he’s not one of the Silicon Valley “immortalists” seeking to radically prolong human life spans. He’s the chief executive officer of Encore.org, an organization that aims to help older Americans make meaningful social contributions and find purpose in later life. 
Episode Five – Aging, May 17, 2019
Today, we look inside your body and get familiar with your immune system’s constant vigilance against infection and disease. We also look at your body over time; what happens as you age? Is there a way to stay young? And why do we value that so much? 
Author Of How To Live Forever To Keynote Embrace Aging Forum, May 16, 2019
Registration is now open for the Third Annual Embrace Aging Forum hosted by Chambliss, Bahner & Stophel, P.C., set for Aug. 22. The law firm’s estate planning and elder law section announce award-winning social entrepreneur Marc Freedman as this year’s keynote speaker. Mr. Freeman will deliver a message of living well, vibrant communities, and healthy aging.  
The Enduring Power of Connecting the Generations, May 13, 2019
This is a story about how we, as human beings, care for one another, a story about the alchemy of connection across the generations. We now know that engaging olders to support youngers, to connect with them in meaningful ways, is one of the routes to well-being in later life. An extensive body of research on purpose, generativity, relationship, and face-to-face contact makes it plain: engagement with others that flows down the generational chain will make you healthier, happier, and likely longer-lived. It’s the real fountain of youth. 
Award-Winning Author Marc Freedman Presents How to Live Forever, May 8, 2019
For more than 30 years, Marc Freedman—one of the world’s leading experts on the longevity revolution—has been on a quest to answer some of life’s modern-day and most urgent questions: With so many people living so much longer, what is the meaning of the increasing years beyond 50? 
A Retired Chef Finds Joy Cooking for His Community, April 23, 2019
In his small kitchen, Emam Saber, 77, picks up a raw New York Strip steak with a fork and gently lays it in a pan of steaming hot oil. The meat sizzles loudly, the first of 30 steaks he will be cooking that afternoon for a charity event. 
The Perils of Age Segregation, April 23, 2019
Sandy Kominksy is having a rough day. The acting coach, played by Michael Douglas, on the award-winning Netflix show, The Kominsky Method, has just found out he’s got prostate cancer. On the upside, it’s the “slow-moving” kind that won’t likely kill him. 
What Happens When Old and Young Connect, April 22, 2019
This year, for the first time ever, there are more people over 60 in the U.S. than under 18. That milestone has brought with it little celebration. Indeed, there are abundant concerns that America will soon be awash in a gray wave, spelling increased health care costs for an aging population, greater housing and transportation needs, and fewer young workers contributing to Social Security. Some fear a generational conflict over shrinking resources, a looming tension between kids and “canes.”
David Brooks on the Importance of Connection, April 19, 2019
The publication of David Brooks’s new book, “The Second Mountain,” happens to coincide with the national release of the documentary “Amazing Grace,” Aretha Franklin’s long-lost gospel performance in a Watts church in 1972. Its title song, a paean to the deeply held American belief in redemption, could be the soundtrack for Brooks’s new volume. 
Ready To Live Forever? Surprising Advice From Marc Freedman, April 11, 2019
You don’t have to freeze your body. No need for bionic limbs. And you can hold off on eating mountains of kale (thank goodness). If you want to live forever, then focus on building a legacy via meaningful work with younger generations. 
Instead of Generational Conflict, Let’s Have Intergenerational Partnership, April 8, 2019
This year, as Millennials edge out Baby Boomers for the distinction of the nation’s most populous living adult generation—and as Generation Z edges out its elders as the loneliest generation—consider this: For the first time in history, we have more people over 60 than under 18 in the United States, a shift that will become ever more pronounced. 
How To Live Forever: Book Review, March 27, 2019
At first blush, I didn’t think a book entitled How to Live Forever was for me. I was expecting a hard sell on a new killer vitamin that would add years to my life…gene therapy that could prevent chronic disease…botox for the brain. That sort of thing. 
What Legacy Do You Want to Leave Behind?, March 21, 2019
Have you ever known someone who has died, whether someone close to you, an acquaintance or even a famous figure? What legacy did the person leave in your life or the world? What made him or her so meaningful or memorable to you?   
What’s a Nursing Home Combined With a Childcare Center? A Hopeful Model for the Future of Aging, March 14, 2019
Imagine a place for the elderly that’s also filled with the sounds of kids playing. Marc Freedman goes to Singapore to investigate a new model for intergenerational living. 
The Village Chicago – Marc Freedman (Navigating the New Longevity), March 7, 2019
Good evening, everyone. Thank you so much for coming out on this lovely Chicago January evening. We really appreciate you being here. 
Mentoring Makes a Positive Impact that Leaves a Legacy in the Lives of Others, March 6, 2019
Retired and want to leave an enduring legacy that shapes the lives of others? Be a mentor. But what does it take? Marc Freedman, in the New York Times article, “Want to Leave a Legacy? Be a Mentor,” by Jane Brody, summed up mentoring as, “Being consistent and listening.
How to Talk to People, March 5, 2019 
Recently, several articles have addressed the nuts and bolts of how to have more engaging connections and conversations. I read these eagerly (it used to be so easy, why isn’t it anymore?). Health writer Jane E. Brody includes a short piece of advice in her latest column for the New York Times. 
Want to Leave a Legacy? Be a Mentor, March 4, 2019 
Encouraged by a grandfatherly professor at Cornell, in my sophomore year I gave a speech asking my fellow students “when you come to the end of your days, will you be able to write your own epitaph?”  
Interview with Marc Freedman: Fostering social connections for healthy aging, February 26, 2019
By now, it is common knowledge that the U.S. population is rapidly aging. For the first time in history, the older generation (over 65 years old) is projected to outnumber the younger generation (under 18 years old) by 2035. 
Featured Author: Marc Freedman, March 2019 Newsletter
Q: You founded Encore.org in 1998 with a goal of helping make the decades of life beyond 50 become a time of social contribution and impact. In a sense, you have been living the message of How to Live Forever for the past 20 years. 
The Journey: New post-retirement job: making the world a better place, February 11, 2019
A recent book by Encore.org President Marc Freedman, “How to Live Forever: The Enduring Power of Connecting the Generations,” calls on the 50-plus demographic to connect with younger generations.
EP 347: Marc Freedman on Connecting the Generations, February 4, 2019
Marc talks about the mentors who influenced his life, what we can learn from the movie The Intern, and the evidence that shows that seniors who take an interest in a young person actually live longer, happier lives.
Marc Freedman at an event held Jan. 30, 2019
Author Marc Freedman, president and CEO of Encore.org, in conversation with Alison Gopnik, Professor of Psychology at UC Berkeley and Author of The Gardener and the Carpenter.
Taking a Fresh Look at Age through an Equity Lens, Jan. 29, 2019
Marc Freedman, president and CEO of Encore.org, is leading an expanding movement to recognize adults 55 and over as a “growing and renewable resource we can’t afford to waste.”  
How to Live Forever, Jan. 21, 2019
Author Marc Freedman says he’s discovered the secret to longevity and it’s not something you can buy, or eat, or exercise your way to. His latest book is called How To Live Forever and in it he reveals the surprisingly simple technique. 
How to Live Forever, Jan. 16, 2019
Marc’s message is a message for all of Chicago. Connecting the generations benefits us all and, for older adults, it is legacy building—and who doesn’t want to build a legacy? 
Ep 106. Marc Freedman: The Power and Beauty of Intergenerational Connections, Jan. 16, 2019
Marc and Stew talk about his latest book, How to Live Forever: The Enduring Power of Connecting the Generations. They explore how our society changed in the 20th century and how this has had a negative impact on both the young and the old, the two loneliest groups.  
These five new books are a matter of life and death, Jan. 10, 2019
Over the course of five books and 20 years, Marc Freedman has emerged as an expert on the societal effects of our lengthening life spans. 
Marc Freedman at the Commonwealth Club in San Francisco, January 9, 2019
In conversation with Courtney E. Martin, columnist for OnBeing, and in association with the Grownups Member-Led Forum. Freedman will also be speaking in Marin County on 1/30.
Bringing Older Americans Back Into the Fold (Sunday Print Edition), Jan. 6, 2019
Marc Freedman is not here to give advice on how to squirrel away dollars and cents for a leisurely retirement. He doesn’t want to talk about 401(k)’s, I.R.A.s, or stocks and bonds. Instead, he is asking us all to dig deeper — to entirely rethink our latter years. 
Living forever may be easier than you think, Dec. 31, 2018
Life everlasting is a concept we usually encounter in church or catechism class, but those who catch Marc Freedman’s upcoming appearance at the Commonwealth Club on Jan. 9 may be contemplating it from an entirely new angle.
20 Feel-Good Books to Read for a Happier Holiday Season, Dec. 24, 2018
Spend your holidays in the company of books that will leave you happy and inspired.
Living Longer, Living Better and Rediscovering our Humanity, Dec. 12, 2018
Marc Freedman joins the conversation, talking about his new book: How to Live Forever.
Why separating age groups is a ‘grievous wound’ for our society, Dec. 12, 2018
Marc Freedman says that connecting the old and the young has the power to make life more fulfilling for everyone. He’s the founder of Encore.org, and the author of a new book called How to Live Forever: The Enduring Power of Connecting the Generations.
Our Favorite Books of 2018, Dec. 11, 2018
Greater Good’s editors pick this year’s most thought-provoking, important, or useful nonfiction books on the science of a meaningful life.
Society Grows Great When Older People Plant Trees Under Whose Shade They Shall Never Sit, Dec. 6, 2018
In his terrific new book, How to Live Forever: The Enduring Power of Connecting the Generations, Marc Freedman examines how we can make a more-old-than-young society work for all ages.
TED’s winter reading list: 78 feel-good books, Dec. 6, 2018
How to Live Forever is mentioned in the “If you’d like reasons to feel hopeful about the future” section.
Bringing Older Americans Back Into the Fold, Dec. 4, 2018
Marc Freedman is not here to give advice on how to squirrel away dollars and cents for a leisurely retirement. He doesn’t want to talk about 401(k)’s, I.R.A.s, or stocks and bonds. Instead, he is asking us all to dig deeper — to entirely rethink our latter years.

Note: story also picked up by SF Chronicle here.

How to Live Forever, Nov. 27, 2018
The author of “How to Live Forever”, Marc Freedman talks about the enduring power of connecting the generations before his book event at Powell’s Books in Downtown Portland. 
Living Forever, Vicariously: Bridging Generation Gaps, Nov. 26, 2018
Marc Freedman is not into plastic surgery, nutritional supplements, or the Singularity. He’s about bridging the generational divide in ways that benefit old and young alike. He visits The Exchange to talk about his work. 
Uniting the Young with the Old Against Age Discrimination, Nov. 21, 2018
Americans are living longer than ever before– and facing increasing age discrimination. As older people are separated from the young, loneliness is becoming a national health crisis. From Cleveland, Ohio to Singapore, new projects are bridging the generational divide, reinforcing the sense of common humanity. 
The ‘three-stage life’ poses new challenges to us all, Nov. 21, 2018
For most of history, chronological age mattered so little that the song “Happy Birthday” was barely known until 1934. 
The Best Books of 2018 on Aging Well, Nov. 19, 2018
Don’t ask where the time has gone; find ways to spend it meaningfully. There have been plenty of books published in the past year to help do just that. 
Here’s How to ‘Live Forever’, Nov. 19, 2018
Marc Freedman, the president and CEO of Encore.org who coined the term “encore career” has just written a book, How to Live Forever: The Enduring Power of Connecting the Generations (Public Affairs/Hachette). 
Chronicles Of A 50+ Entrepreneur: Attending The Encore.org 20th Anniversary Summit, Nov. 16, 2018
After a trip away to attend a conference only a month ago, I was not really planning to attend either of two events that were packed with the must-watch players in our industry – the industry now being called the ‘Longevity Economy’ which is the result of the ‘Silver Tsunami’. 
Why Schools Should Bridge the Generational Divide, Nov. 15, 2018
Every so often a book I’m reading for work morphs into a book I’m reading for pleasure. This month that book was Marc Freedman’s How to Live Forever
Better Way to ‘Live Forever,’ Even for Nonbillionaires, Nov. 8, 2018
Some Silicon Valley billionaires are looking for it – or at least a way to extend life spans dramatically, perhaps by hundreds of years. Marc Freedman, however, has a more down-to-earth idea about immortality.
The Real Trick to Staying Young Forever, Nov. 8, 2018
People are living longer today. But how do we make sure those extra years are good ones? Author and social entrepreneur Marc Freedman has one idea. 
Building Bridges Across the Generational Divide, Nov. 1, 2018
Despite all the hand-wringing about the graying of America, the needs and assets of older and younger people are complementary. The key is to overcome our habits of age segregation. 
Read more. (Subscription Required)
Pushy Moms, Grandmas2Go, and Other Ways to Bridge the Generation Gap (Note: paywall), Oct. 31, 2018
Marc Freedman was a struggling freshman at Swarthmore College back in the mid-70s when a 60-something college administrator, Gil Stott, took the teenager under his wing. 
Interview with Revolutionize Retirement
Dorian Mintzer — retirement transition expert, experienced therapist and coach, and co-author of, among other titles, The Couple’s Retirement Puzzle — interviews Marc Freedman about How to Live Forever.
How To Live Forever / News Release
For more than 30 years, Marc Freedman—one of the world’s leading experts on the longevity revolution—has been on a quest to answer some of contemporary life’s most urgent questions: With so many living so much longer, what is the meaning of the increasing years beyond 50? How can a society with more older people than younger ones thrive? How do we find happiness when we know life is long and time is short? 
From Kirkus Reviews, Sept. 18, 2018
Freedman’s “enthusiasm is infectious and affecting, and his agenda bristles with sincerity and significance. A book that grabs us by the shoulders, turns us toward an important issue, and grips us until we truly see and understand.”

Named one of the year's best books on aging well!

How to Live Forever tops the Wall St. Journal’s list of “Best Books of 2018 on Aging Well.” It’s the perfect gift for friends and family — and, since all author proceeds go to Encore.org, buying copies is a great way to support our cause. So get a copy at your local bookstore or order online today!



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