About the book

In How to Live Forever, Encore.org President and CEO Marc Freedman tells the story of his thirty-year quest to answer some of contemporary life’s most urgent questions: With so many living so much longer, what is the meaning of the increasing years beyond 50? How can a society with more older people than younger ones thrive? How do we find happiness when we know life is long and time is short?

In a poignant book that defies categorization, Freedman finds insights by exploring purpose and generativity, digging into the drive for longevity and the perils of age segregation, and talking to social innovators across the globe bringing the generations together for mutual benefit. He finds wisdom in stories from young and old, featuring ordinary people and icons like jazz great Clark Terry and basketball legend Kareem Abdul-Jabbar.

But the answers also come from stories of Freedman’s own mentors—a sawmill worker turned surrogate grandparent, a university administrator who served as Einstein’s driver, a cabinet secretary who won the Presidential Medal of Freedom, and Freedman’s own father, a gym teacher who spent his retirement years organizing track meets for elementary school students.

How to Live Forever is a deeply personal call to find fulfillment and happiness in our longer lives by connecting with the next generation and forging a legacy of love that lives beyond us.

In How to Live Forever, Encore.org President and CEO Marc Freedman tells the story of his thirty-year quest to answer some of contemporary life’s most urgent questions: With so many living so much longer, what is the meaning of the increasing years beyond 50? How can a society with more older people than younger ones thrive? How do we find happiness when we know life is long and time is short?

In a poignant book that defies categorization, Freedman finds insights by exploring purpose and generativity, digging into the drive for longevity and the perils of age segregation, and talking to social innovators across the globe bringing the generations together for mutual benefit. He finds wisdom in stories from young and old, featuring ordinary people and icons like jazz great Clark Terry and basketball legend Kareem Abdul-Jabbar.

But the answers also come from stories of Freedman’s own mentors—a sawmill worker turned surrogate grandparent, a university administrator who served as Einstein’s driver, a cabinet secretary who won the Presidential Medal of Freedom, and Freedman’s own father, a gym teacher who spent his retirement years organizing track meets for elementary school students.

How to Live Forever is a deeply personal call to find fulfillment and happiness in our longer lives by connecting with the next generation and forging a legacy of love that lives beyond us.

Reserve your copy now and get these valuable bonuses free!

Order now and get access to three powerful video trainings designed to help you make the most of your encore years. Get tips from the experts on how to combine purpose and a paycheck, advice on how to use your own life story to influence change, and digital tools to help you connect the generations. To get your bonuses, place your order by November 20, then click here.

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Let family, friends and colleagues know about How to Live Forever with these sample social media posts, enewsletter copy and graphics.

 

Start the conversation

How to Live Forever brings many personal and societal topics to the fore — longevity, age segregation, purpose, generativity, innovation, mentoring and more. Here’s a discussion guide to help you start conversations anywhere — at work or the library, your place of worship or your book group, your service organization or the place where you volunteer, your local senior center or your neighborhood civic association.

 

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