We’ve changed our name from Encore.org to CoGenerate! Join us at cogenerate.org to bridge generational divides and co-create the future.

We’ve changed our name from Encore.org to CoGenerate! Join us at cogenerate.org to bridge generational divides and co-create the future.

Marc Freedman

President, CEO and Founder, Encore.org

Marc Freedman is President, CEO and Founder of Encore.org. A visiting scholar at Stanford University during 2014-15 and formerly a visiting fellow at King’s College, University of London, Freedman is a member of the Wall Street Journal’s “Experts” panel and a frequent commentator in the media. He is the author of four books, including The Big Shift: Navigating the New Stage Beyond Midlife. His new book, How to Live Forever, was published by Hachette Book Group in 2018.

Freedman and Encore.org received the 2018 Eisner Prize for Intergenerational Excellence. He was named a 2014 Social Entrepreneur of the Year by the World Economic Forum and the Schwab Foundation and is the recipient of the 2010 Skoll Award for Social Entrepreneurship. Freedman cofounded Experience Corps, mobilizing thousands of individuals over 50 to improve the school performance and prospects of low-income elementary school students in 22 U.S. cities, and spearheaded the creation of the Purpose Prize, an annual $100,000 prize for social entrepreneurs in the second half of life.

Recent coverage

Previous books

The Big Shift: Navigating the New Stage Beyond Midlife (2011)

Marc Freedman — hailed by the New York Times as “the voice of aging baby boomers [seeking] meaningful and sustaining work later in life” — issues an impassioned call to accept the decades opening up between midlife and anything approximating old age for what they really are: a new stage of life, an encore phase. The Big Shift provides not only direction but a vision of what it would take to help millions find their footing in this new map of life.

Encore: Finding Work That Matters in the Second Half of Life (2007)

Baby boomers are inventing a new phase of work. It’s one of the most significant trends of the new century and the biggest change in the American work force since the women’s movement. As their numbers swell, Freedman writes in Encore, these individuals hold the potential to transform work in America – and create a society that works better for everyone.

Prime Time: How Baby Boomers Will Revolutionize Retirement and Transform America (2002)

Prime Time — which The New York Times called an “inspiring, informative, mind-opening book” — focuses not on the costs of an aging society but on the opportunities presented by one. Freedman argues that the aging phenomenon, the massive transformation that many portray as our downfall, may in fact be our best hope for renewal as a nation.

The Kindness of Strangers (1999)

The Kindness of Strangers tells the story of a group of concerned adults who mentor inner-city youth. The book, first published in 1993 and reprinted in 1999, describes what volunteers can do to improve the conditions of young people living in poverty and chronicles the rise of the mentoring movement, examining its wider implications for education and social policy .

The Aspen Ideas Festival: Health, Aspen, CO,
June 23, 2019
In conversation with Jonathan Capehart of the Washington Post and David Brooks, columnist at the New York Times and author of The Second Mountain
The Commonwealth Club,
San Francisco, Jan. 9, 2019

In conversation with Courtney E. Martin

Columnist for OnBeing

Marc Freedman’s
“How to Live Forever”
TEDx San Francisco Salon.
July 27, 2017

Marc is a prominent public speaker and media commentator. See below for a few video samples. To book Marc as a speaker, or for an interview, please contact Sarah McKinney Gibson, [email protected]

Marc's Videos

University of Minnesota Advanced Careers (UMAC) Interview with Marc Freedman (2:19)
October 24, 2019 
Watch Clip

Marc Freedman’s NIC Talk at the 2019 NIC Seniors Housing & Care Fall Conference (12:58)
September 13, 2019 
Watch Clip

United Nations International Day of Older Persons Celebration 2017  (1:01)
October 5, 2017
Watch Clip

Drucker Institute Monday: Second Career (3:53)
May – June, 2017

Watch Video

The Essence of Encore (1:03)
June 22, 2016
Watch Video

Making the Most of the Longevity Revolution (54:46)
June 8, 2016

Watch Video

Named one of the year's best books on aging well!

How to Live Forever tops the Wall St. Journal’s list of “Best Books of 2018 on Aging Well.” It’s the perfect gift for friends and family — and, since all author proceeds go to Encore.org, buying copies is a great way to support our cause. So get a copy at your local bookstore or order online today!



PO BOX 29542
[email protected]

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