#1 on the Wall Street Journal’s list of the
year’s best books on aging well!
“When I read Marc Freedman’s new book, How to Live Forever, it spoke volumes to me.”
Jane Brody, New York Times
Building Bridges Across the
Generational Divide 
(Subscription Required)
The Saturday Essay, Wall Street Journal
Order your copy today:
#1 on the Wall Street Journal’s list of the year’s best books on aging well!
Recommended by TED “if you’d like reasons to feel hopeful about the future.”
“When I read Marc Freedman’s new book, How to Live Forever, it spoke volumes to me.” Jane Brody, New York Times
Building Bridges Across the Generational Divide The Saturday Essay, Wall Street Journal
Order your copy today:
About the book
In How to Live Forever, Encore.org President and CEO Marc Freedman tells the story of his thirty-year quest to answer some of contemporary life’s most urgent questions: With so many living so much longer, what is the meaning of the increasing years beyond 50? How can a society with more older people than younger ones thrive? How do we find happiness when we know life is long and time is short?
In a poignant book that defies categorization… READ MORE
About the author
Marc Freedman, founder and CEO of Encore.org, is one of the world’s leading experts on the longevity revolution. A much-honored social entrepreneur, he is a frequent commentator in the media, and the author of four previous books. Freedman lives in the San Francisco Bay area with his wife, Leslie Gray, and their three sons. READ MORE
“The old and young are built for each other.” On this simple but profound statement, Marc Freedman builds an inspiring and timely manifesto for a better future. As heartwarming as Tuesdays with Morrie, yet deeply researched and enlivened by enough real-life examples to persuade the toughest skeptic, How to Live Forever is both an intergenerational love letter and a practical manual for change. The era of age apartheid is ending, and Marc Freedman’s beacon lights the way ahead.
— Jonathan Rauch, author, The Happiness Curve
“A book that grabs us by the shoulders, turns us toward an important issue, and grips us until we truly see and understand.”
— Kirkus Reviews
Spread the word
Let family, friends and colleagues know about How to Live Forever with these sample social media posts, enewsletter copy and graphics.
Start the conversation
How to Live Forever brings many personal and societal topics to the fore — longevity, age segregation, purpose, generativity, innovation, mentoring and more. Here’s a discussion guide to help you start conversations anywhere — at work or the library, your place of worship or your book group, your service organization or the place where you volunteer, your local senior center or your neighborhood civic association.
