Vice President, Campaign Director,
Generation to Generation


Eunice Lin Nichols serves as the campaign director for Generation to Generation, a 5-year initiative to mobilize one million adults 50+ to help young people thrive. Previously, she led The Purpose Prize (now a program of AARP), which has awarded over $5 million in prizes to nearly 100 social entrepreneurs over the age of 60 since 2006. She also spearheaded the early development of The Encore Prize, a social innovation prize that spotlights new models for utilizing encore talent to solve pressing social problems. Most recently, Eunice was honored as a recipient of the 2019 James Irvine Foundation Leadership Award for her leadership in harnessing the wisdom and expertise of older Americans to mentor and prepare young people for the future. Eunice was also named a 2017 Next Avenue Influencer in Aging and is an inaugural member of the Billions Institute Fellowship for Large-Scale Change.

Before joining, Eunice spent 11 years leading a portfolio of statewide encore initiatives for a leading child welfare agency to expand the social contributions of older adults in California. She scaled Experience Corps (now a program of the AARP Foundation) in San Francisco from a pilot project into an award-winning intergenerational program, engaging hundreds of older adults as tutors and mentors to more than 3,000 students in two dozen Bay Area schools. Eunice also launched a series of initiatives that placed encore career-seekers in direct service, coordination and executive-level roles in 20 organizations.

Eunice’s diverse experiences include managing an innovation team focused on re-envisioning a 140-year old, 5,000 member faith-based institution, and working as a business consultant, specializing in international market expansion, consumer research and brand strategy. She is active in her community, serving as an elder at her church and leading an annual community festival that engages more than 100 volunteers at a state-subsidized preschool serving children living below the poverty level.

Eunice Lin Nichols
Receives 2019 James Irvine  Foundation Leadership Award
February 11, 2019
Eunice Lin Nichols
Alliance Snapshot Presentation
December 12, 2018