About The Purpose Prize


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The Purpose Prize, now in its tenth year, is the nation’s pre-eminent large-scale investment in people over 60 who are combining their passion and experience for social good. The Prize awards at least $100,000 annually to individuals creating new ways to solve tough social problems. The 2015 Purpose Prize awards $225,000 to six individuals.

The Prize was first awarded in 2006 by Encore.org, with funding from the John Templeton Foundation and The Atlantic Philanthropies, to showcase the value of experience and disprove outdated notions that innovation is the sole province of the young. It’s for those with the drive to make change and the experience to know how to do it.

Since its inception The Purpose Prize has garnered nearly 10,000 nominations, honored more than 500 winners and fellows, attracted millions of dollars in new resources for winners to expand their projects and merited hundreds of news stories in The Wall Street JournalTime, NPR and other outlets.

In 2017, The Purpose Prize moved to a new home at AARP. Over the next decade, we believe the Prize has the potential to take its message of later life creativity and innovation to every corner of the globe — demonstrating how life’s second half can be a time when everyone has the chance to become a force for change.

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