ERIC GURNA
LOS ANGELES, CA
CEO
Host Organization: LA’s Best After School Enrichment Program is a provider of safe and supervised after school education, enrichment and recreation programs for the 200 highest need, least resourced schools in Los Angeles.
Fellowships: Hosted a Marketing Fellow to create messaging that would convey the impact and value of the program to stakeholders, including parents, schools, donors, board and staff.
Results: LA’s BEST received a family of documents to work from for all their communication needs, including value statements, goals, and key messages. The messages now reflect the value and impact from the heart. “It changed how I talk about certain things we do…I feel more confident in how we tell our story and explain who we are and why it’s important.”