Encore Prize Accelerator Faculty

Gretchen Addi

Gretchen Addi is currently a consultant and designer-in-residence at Aging2.0. She was previously an Associate Partner and business lead for IDEO in the Bay Area for 17 years. She led IDEO’s efforts to build a domain of work in the Aging space as well as providing mentorship and guidance to the Design Research discipline.

She is passionate about the power of empathy and design, and the people who make it happen as well as speaking and writing on the needs of the aging population. She brings a strong strategic point of view to all of her work, both from a brand and service perspective.

Gretchen is also a board member for SF Village and At Home With Growing Older.


Amy Corbett

Amy Corbett (MA, UCLA) is the Chief Program Officer at Metropolitan Family Service, where she has been instrumental in designing, managing and delivering innovative programs that address complex social issues and needs. Her expertise in program development and evaluation, collaboration and community partnerships, supervision and budgeting, and community-based social services brings her to her current position of supervising MFS’s range of proven to innovative programs –that produce long term gains for our community. Amy has worked for MFS since 2001 and developed encore roles and supervised encore staff at MFS since 2011.

Katy Fike

Katy Fike is a founding partner of Generator Ventures and co-founder of Aging2.0, a global innovation network. Katy is a PhD gerontologist, former investment banker and systems engineer. Recently named one of Fast Company’s 100 Most Creative People in Business, Katy is a sought after speaker on topics related to innovation and aging and has been featured in national media including NPR, PBS NewsHour, Bloomberg TV, Wall Street Journal, BusinessWeek, Forbes, TIME, TechCrunch and Huffington Post.

Katy has taken the stage at conferences such as South by Southwest, Consumer Electronics Show, Boomer Venture Summit, American Senior Housing Association, National Investment Center for Seniors Housing and Senior Living 100. Katy earned her doctorate in gerontology from the USC Davis School of Gerontology and her undergraduate degree in Systems Engineering from University of Virginia. Katy has taught Gerontology at the university level and her research on care transitions has been published in peer-reviewed journals and presented at several national conferences.



Cheryl Heller

Cheryl Heller is the Founding Chair of the first MFA program in Design for Social Innovation at SVA, founder of the design lab CommonWise and winner of the prestigious AIGA Medal for her contribution to the field of design. She is a business strategist and communication designer who has founded two companies and taught creativity to leaders and organizations around the world, helped grow businesses from small regional enterprises to multi-billion global market leaders, launched category-redefining divisions and products, reinvigorated moribund cultures, and designed strategies for hundreds of successful entrepreneurs. She is the former Board Chair and current Advisor to PopTech, a Senior Fellow at the Babson Social Innovation Lab, on the Innovation Advisory Board for the Lumina Foundation, and serves as an advisor to DataKind.

Cheryl created the Ideas that Matter program for Sappi in 1999, which has since given almost $13 million to designers working for the public good. She advised Paul Polak and the Cooper Hewitt National Design Museum on the exhibit, “Design for the Other 90%.” Cheryl is a Matrix Award winner for excellence in communication and has been profiled through articles in the New York Times, the Boston Globe, BusinessWeek and many others, and her work has been published widely. She has written for many publications on the subject of social innovation design and creativity

Andy Goodman

Andy Goodman is co-founder and director of The Goodman Center, which teaches communications and marketing professionals how to reach more people with more impact. Along with Storytelling as Best Practice, he is author of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal, free-range thinking, to share best practices in the field of public interest communications.

Andy is internationally known for his speeches and workshops on storytelling and has led over 500 workshops for clients including CARE, The Nature Conservancy, NOAA, the San Diego Zoo, MIT, Princeton, the Bill and Melinda Gates Foundation, the Robert Wood Johnson Foundation, GE, Bank of America, and many others.

He is currently developing curriculum for the College for Social Innovation and recently designed a course on storytelling and presenting skills for the African Leadership University. When not teaching, traveling, or recovering from teaching and traveling, Andy serves on the board of directors of Imagine LA, a nonprofit working to end family homelessness in Los Angeles. For more information about his work, please visit www.thegoodmancenter.com.

Nancy Peterson

Nancy Peterson works to advance the encore movement through leadership development and networks. As a vice president at Encore.org, her work has helped to implement annual encore conferences, the Encore Innovation Fellows program, the Encore Fellows and community college programs and Experience Corps. For more than 30 years, Peterson has worked nationally, throughout California and in communities to increase social-purpose opportunities for people of all ages. Key projects include California’s Aging Opportunity, a statewide study sponsored by California’s state service commission; the California Initiative for National and Community Service of The James Irvine Foundation; start-up and management of the Northern California Grantmakers National Service Task Force and Public/Private Venture’s Urban Corps Expansion Project.

During the 1980s, she was instrumental in helping to develop local youth service corps in California. Throughout her career, Peterson has worked with foundations, public agencies and nonprofit organizations. Prior to her work in community service, she was a regional and environmental planner. She received her bachelor’s degree from the University of California, Berkeley.

Atalaya Sergia

Atalaya Sergia has dedicated her career to creating an environment where families and communities come together to provide children with the best possible education. Having a family legacy that includes overcoming the impact of education inequality solidified Atalaya’s understanding of the importance of a quality education in determining the trajectory of one’s life.

With a background in Social Work, Atalaya also understands the vital role that members of the community can play in the lives of children and families. This combination has led Atalaya to develop and implement innovative education-based programming for children from under-resourced communities. She has developed summer mentoring and service programs; partnered college students and older adults with children needing support for school-year programs; and created effective public, private, and non-profit partnerships to meet goals through sustainable models.

Atalaya earned her MSW with a concentration in School Social Work, has held positions in school districts and non-profits, and has been a founder and member of numerous interdisciplinary community-based taskforces, committees, and coalitions. She and her programs have been referenced in all forms of media. Currently, Atalaya is the Vice President of Strategic Partnerships & Programming at Jumpstart for Young Children.