Eunice Lin Nichols serves as the campaign director for Generation to Generation, a 5-year initiative to mobilize one million adults 50+ to help young people thrive. Previously, she led The Purpose Prize (now a program of AARP), which has awarded over $5 million in prizes to nearly 100 social entrepreneurs over the age of 60 since 2006. She also spearheaded the development of a new prize focused on organizational encore innovation.
Before joining Encore.org, Eunice spent 11 years leading a portfolio of statewide initiatives for a leading child welfare agency to expand the social contributions of older adults in California. She scaled Experience Corps (now a program of the AARP Foundation) in San Francisco from a pilot project into an award-winning intergenerational program, engaging hundreds of older adults as tutors and mentors to more than 3,000 students in two dozen Bay Area schools. Eunice also launched a series of initiatives that placed encore career-seekers in direct service, coordination and executive-level roles in 20 organizations.
Eunice’s diverse experiences include managing an innovation team focused on re-envisioning a 140-year old, 5,000 member faith-based institution, and working as a business consultant, specializing in international market expansion, consumer research and brand strategy. She is active in her community, leading an annual community festival that engages more than 100 volunteers at a state-subsidized preschool serving children living below the poverty level. Additionally, Eunice serves as an elder at her church and volunteers as an executive coach for an entrepreneurship training program and startup incubator that helps former prison inmates create profitable and legal business ventures.