Hit or Miss?
Hit or Miss?
June 28th, 2008
FINANCIAL SERVICES: Hit or Miss?
Is your bank giving you an encore?
Financial service firms are spending millions on ads to attract your retirement assets. But are you retiring?
Encore.org is looking to highlight the financial institutions that are helping their customers with their encore careers.
We’ve started with their ad campaigns. Then we’ll move on to whether they deliver.
The “Hit or Miss?” section displays magazine and television ads by some of the major financial firms.
Hit or Miss?
June 28th, 2008
PAINEWEBBER: You're the one on the right
Print Ad:
“They say: retirement means the end of your working years.”
“We say: plan well — so you can redefine retirement any time and any way you want. For many, it will be a bridge to a second career. A new business. Or a true labor of love.”
Hit or Miss?
June 28th, 2008
ALLSTATE: The Generation that...
Print Ad:
“The generation that wouldn’t trust anyone over 30…never planned on a 30-year retirement…
“...Let’s save retirement by saving for retirement. That’s Allstate’s stand.”
Hit or Miss?
June 28th, 2008
LINCOLN FINANCIAL: Do what beauty pageant contestants talk about
Print Ad:
“Do what beauty contestants talk about (but never get around to).”
“Retirement is your chance to contribute in a whole new way.”
Hit or Miss?
Hit or Miss?
June 28th, 2008
FIDELITY: Pre-Retirement Planning
Print Ad:
“What did you want to do before you started doing what you’re doing?”
Hit or Miss?
June 28th, 2008
THE HARTFORD: Providing you do it right
“You only retire once — providing you do it right.”
Hit or Miss?
Hit or Miss?
Hit or Miss?
May 30th, 2007
Fidelity -- Featured in "Encore"
Print Ad:
Hit.
Fidelity and other financial services firms are trying to show that their brokers know about more than stocks and bonds. In this one, Fidelity’s rep is helping a customer make plans to become a teacher.
Marc writes in Encore: “These marketers have not gone soft. Their campaigns were not produced by their charitable foundations, not be their departments of corporate social responsibility. They are the results of focus groups and surveys of what their target audiences are looking for.”
by Gerry Pira on ENCORE NATION: Organizing a network of experienced educators
by Gerry Pira on Seeking Rotarians Who Want to Serve
by Gerry Pira on Seeking Rotarians Who Want to Serve
by Michael Weaver on Seeking Rotarians Who Want to Serve
by Michael Weaver on Seeking Rotarians Who Want to Serve
by Robert Selinger on Seeking Rotarians Who Want to Serve
by Roy Joslin on DALLAS MORNING NEWS: Baby boomers find meaning in nonprofit encore careers
by Klaas Lindemulder on ENCORE NATION: Organizing a network of experienced educators
by Rob Perhamus on Social Networking Venues
by Patrick Rafter on ENCORE OPPORTUNITIES: AARP identifies age friendly employers