Generation to Generation: Encore.org New Campaign to Unite Generations, Support Youth

When we launched Encore.org some 18 years ago, I remember talking about the day, sometime in the future, when 10,000 or more people would turn 60 every day. That moment is here—and it’s our moment to break through, to seize the opportunity of an aging America to make life better for all.

Today we launch Generation to Generation, a new campaign to mobilize 1 million adults over 50 to help young people thrive and unite all ages to create a better future. Will you join us?

Gen2Gen video promptIn this first stage of the campaign, we’re focused on mentoring and featuring three terrific nonprofit partners in search of people with experience to offer – MENTOR: The National Mentoring Partnership, Strive for College, and Big Brothers Big Sisters of America. We’ll be spotlighting new opportunities at each of these and dozens more partner organizations on the campaign website, and providing you with countless ways to help young people thrive.

I’m proud to announce that Eunice Lin Nichols will be our new campaign director. Generation to Generation is personal for Eunice, who grew up in an intergenerational home and has been a leader of our movement since she joined Experience Corps in her 20s. She ran AARP Experience Corps in San Francisco for 11 years before joining Encore.org, where she led The Purpose Prize. I’m trying not to gush, but Eunice is among the best human beings I know. We’re in good hands.

I hope you’ll sign up to be part of the Generation to Generation campaign today and help us spread our campaign’s message of intergenerational unity — a message that is needed now more than ever.